Saturday, February 24, 2007

Advertising run amok

First, a bunch of dimwits who thought they were funny posted signs that people mistook for bombs in strategic locations around Boston to advertise a cartoon. Now a softdrink maker, who I won't identify here for fear of giving it the publicity so it so desires, has caused the historic Granary Burying Ground to be closed. The British-owned company hinted that it might have buried a coin worth up to $1 million dollars inside the cemetery, which is the final resting place of my namesake Sam Adams, John Hancock, Paul Revere, and other historic figures.

Treasure hunters showed up at the gate determined to find the coin, forcing Boston parks officials to lock the gates and post guards. The company has since admitted that it hid a coin worth $10,000 behind the lip of a stone doorway to a 200-year-old crypt.

Turner Broadcasting paid the city $2 million to offset the cost of police used to investigate the sign incident, and police charged the two men who placed the signs with crimes. Let's hope the Brits have to pony up the same sort of dollars to pay for their ill-conceived plan. The people who placed the coin, and ordered it's placement should also be charged. I can't help but wonder if someone involved got some perverse pleasure from the thought that treasure hunters might start digging up the fathers of the American Revolution.

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